Telecom NZ

World Roar Website

Challenge: Make a phone company’s sponsorship of a rugby team relevant.

Concept: Get New Zealanders to call a hotline and scream their loudest cheer of support for the All Blacks. All roars were combined and played for the team at the Rugby World Cup in France. The site tracked the call count and live roar events while featuring Telecom products.

View World Roar Website

See World Roar screen grabs