Nicotrol

Nicotrol "KO" over-the-page ad

Challenge: Give smokers an empowering way to kick their habit.

Concept: Use the interactivity of an over-the-page ad to let people punch and kick a taunting cigarette. Introduce the idea of a Nicotrol patch as being an all-powerful KO against a smoker's cravings.

Launch "KO" Ad